課程資訊
課程名稱
策略管理
Strategic Management 
開課學期
108-2 
授課對象
管理學院  管理學院企業管理碩士專班(GMBA)  
授課教師
韓廷允 
課號
GMBA7100 
課程識別碼
749EM1220 
班次
 
學分
3.0 
全/半年
半年 
必/選修
必修 
上課時間
星期四A,B,C(18:25~21:05) 
上課地點
玉山廳 
備註
本課程以英語授課。GMBA晚間課程上課時間為19:00-21:45.
限GMBA班學位生
總人數上限:40人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1082GMBA7100_ 
課程簡介影片
 
核心能力關聯
核心能力與課程規劃關聯圖
課程大綱
為確保您我的權利,請尊重智慧財產權及不得非法影印
課程概述

To succeed in the future, managers must develop the resources and capabilities needed to build and sustain advantage in competitive markets. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course introduces the concept of strategy and the process of strategic management through lectures, readings, discussion and case analyses. The emphasis is on the formulation and implementation of strategy at business and corporate levels for different types of firms across industries. 

課程目標
待補 
課程要求
待補 
預期每週課後學習時數
 
Office Hours
另約時間 備註: Friday 2:00-4:00 pm, COM BLDG 2, Room 1103 
指定閱讀
待補 
參考書目
待補 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
Week 1
03/05  Intro: What is Strategy? 
Week 2
03/12  External Analysis / The Five Competitive Forces That Shape Strategy / Global Aircraft Manufacturing 
Week 3
03/19  Positioning Strategy / Macro Environmental Factors / Apple 
Week 4
03/26  Internal analysis / eHarmony 
Week 5
04/02  No Class - Public Holiday 
Week 6
04/09  Presentation 
Week 7
04/16  What is Corporate Strategy?  
Week 8
04/23  Horizontal Diversification / Disney  
Week 9
04/30  Vertical Integration / Opec Plastic  
Week 10
05/07  Better Off Test / Disney-Pixar  
Week 11
05/14  Globalizing and Firms' Strategic Mindset / Global Wine War 2015  
Week 12
05/21  Strategy & Context / COVID-19 and Firms' Strategy 
Week 13
05/28  Group Exercise 
Week 14
06/04  Quiz 
Week 15
06/11  Presentation 
Week 16
06/18  Individual Coaching