課程名稱 |
策略管理 Strategic Management |
開課學期 |
108-2 |
授課對象 |
管理學院 管理學院企業管理碩士專班(GMBA) |
授課教師 |
韓廷允 |
課號 |
GMBA7100 |
課程識別碼 |
749EM1220 |
班次 |
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學分 |
3.0 |
全/半年 |
半年 |
必/選修 |
必修 |
上課時間 |
星期四A,B,C(18:25~21:05) |
上課地點 |
玉山廳 |
備註 |
本課程以英語授課。GMBA晚間課程上課時間為19:00-21:45. 限GMBA班學位生 總人數上限:40人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1082GMBA7100_ |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
To succeed in the future, managers must develop the resources and capabilities needed to build and sustain advantage in competitive markets. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course introduces the concept of strategy and the process of strategic management through lectures, readings, discussion and case analyses. The emphasis is on the formulation and implementation of strategy at business and corporate levels for different types of firms across industries. |
課程目標 |
待補 |
課程要求 |
待補 |
預期每週課後學習時數 |
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Office Hours |
另約時間 備註: Friday 2:00-4:00 pm, COM BLDG 2, Room 1103 |
指定閱讀 |
待補 |
參考書目 |
待補 |
評量方式 (僅供參考) |
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週次 |
日期 |
單元主題 |
Week 1 |
03/05 |
Intro: What is Strategy? |
Week 2 |
03/12 |
External Analysis / The Five Competitive Forces That Shape Strategy / Global Aircraft Manufacturing |
Week 3 |
03/19 |
Positioning Strategy / Macro Environmental Factors / Apple |
Week 4 |
03/26 |
Internal analysis / eHarmony |
Week 5 |
04/02 |
No Class - Public Holiday |
Week 6 |
04/09 |
Presentation |
Week 7 |
04/16 |
What is Corporate Strategy? |
Week 8 |
04/23 |
Horizontal Diversification / Disney |
Week 9 |
04/30 |
Vertical Integration / Opec Plastic |
Week 10 |
05/07 |
Better Off Test / Disney-Pixar |
Week 11 |
05/14 |
Globalizing and Firms' Strategic Mindset / Global Wine War 2015 |
Week 12 |
05/21 |
Strategy & Context / COVID-19 and Firms' Strategy |
Week 13 |
05/28 |
Group Exercise |
Week 14 |
06/04 |
Quiz |
Week 15 |
06/11 |
Presentation |
Week 16 |
06/18 |
Individual Coaching |
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